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Email Marketing Made Really Simple

Category Rss Feed - http://www.articlebuzz.net/rss.php?rss=94

By : Lewis Leake zero times read

Submitted 2010-07-22 19:25:29

Forget about email marketing for a minute, and tell me if this has possibly happened to you personally. You go outside and open your mailbox. You get the same old: bills, bank statements, perhaps a phoney million-dollar offer. But then, in the middle of it all, you notice an envelope from your favorite restaurant. "Thanks for being a good customer," it says. "Next time you come by, allow us to treat you to a free dessert."

Now I'm not the coupon-clipping kind of person, but when I run into a deal that's so relevant to me, I just simply can't resist it. A lot of you're like that too. And guess what? A lot of you check your email more frequently than your real mailboxes.

Which is where email marketing campaigns come in. Forget spam. Spam's just the phoney million-dollar offer, and email marketing is miles away from that. Email marketing is reaching the right customers, with the right offers.

Let's go back to that promotion you were given from your favorite restaurant, and let's consider it from the restaurant's perspective. In the event you clip that promotion and come into the restaurant, their direct marketing initiatives were profitable.

Yet, to get that coupon into your hands, the restaurant had to pay for printing, actually buy and stuff envelopes, address them to you and next pay for postage. Furthermore it's likely that the restaurant hired somebody to do the printing, most likely another person to do the design, the envelope stuffing, etc. If you have possibly sent flyers or discount coupons in the mail, of course you'll understand it is usually both expensive and time-consuming.

And here is the appeal of email marketing. First of all, email marketing applications are packaged so you can do it yourself. The emails are all pre-designed, and additionally the backend has already been taken care of for you. All you have to do is sit at your computer for approximately 10 minutes and click several buttons. There isn't any postage, no stuffing, no expensive printing fees.

And since business owners have begun to learn the strength of email, quite a few email marketing products are generally built for non-technical folks. Therefore even if all you can do on your computer is verify your email and view the net, it is possible to still be an expert in these tools quickly.

What's more, you'll still get easy access to the most advanced features. Let's get back in the restaurant owner's shoes. We have just delivered a Free Dessert email coupon to all the people who filled out our customer satisfaction survey and provided us their email addresses. We also included a "Forward to a Friend" link, so our patrons can email the Free Dessert coupon to their relatives.

Now (and here comes the best part about email marketing), you can go into the Reports and Stats portion of the email marketing software and get deep into the email marketing promotion. You can easily determine who opened the emails, and when they did it. You could even see who forwarded their coupons to their good friends.

And we need not stop there. We can easily group all our readers who forwarded their coupon codes to a neighbor and offer them a bonus incentive (We all know they want to inform their relatives about us, so why not offer them 25% Off if they bring in two or more associates?).
Info is power, and email marketing is among the most effective ways to accumulate that information and put it to good use.

And so next time you get that flyer from your favorite restaurant, think about the amount of unneeded time and expense that restaurant owner is wasting. Consider the level of information he's missing, and consider just how much better things might be if he sent that flyer through email marketing.

Author Resource:- Find out how to buy email lists or if that is actually the best way to build your opt-in list - http://emailcash.com/.

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<!DOCTYPE HTML PUBLIC '-//W3C//DTD HTML 4.01 Transitional//EN' 'http://www.w3.org/TR/html4/loose.dtd'>;<html><head><title>Article Buzz your source for web content and marketing articles | Email Marketing Made Really Simple</title></head> <body><h3>Email Marketing Made Really Simple</h3> By: Lewis Leake Forget about email marketing for a minute, and tell me if this has possibly happened to you personally. You go outside and open your mailbox. You get the same old: bills, bank statements, perhaps a phoney million-dollar offer. But then, in the middle of it all, you notice an envelope from your favorite restaurant. "Thanks for being a good customer," it says. "Next time you come by, allow us to treat you to a free dessert." Now I'm not the coupon-clipping kind of person, but when I run into a deal that's so relevant to me, I just simply can't resist it. A lot of you're like that too. And guess what? A lot of you check your email more frequently than your real mailboxes. Which is where email marketing campaigns come in. Forget spam. Spam's just the phoney million-dollar offer, and email marketing is miles away from that. Email marketing is reaching the right customers, with the right offers. Let's go back to that promotion you were given from your favorite restaurant, and let's consider it from the restaurant's perspective. In the event you clip that promotion and come into the restaurant, their direct marketing initiatives were profitable. Yet, to get that coupon into your hands, the restaurant had to pay for printing, actually buy and stuff envelopes, address them to you and next pay for postage. Furthermore it's likely that the restaurant hired somebody to do the printing, most likely another person to do the design, the envelope stuffing, etc. If you have possibly sent flyers or discount coupons in the mail, of course you'll understand it is usually both expensive and time-consuming. And here is the appeal of email marketing. First of all, email marketing applications are packaged so you can do it yourself. The emails are all pre-designed, and additionally the backend has already been taken care of for you. All you have to do is sit at your computer for approximately 10 minutes and click several buttons. There isn't any postage, no stuffing, no expensive printing fees. And since business owners have begun to learn the strength of email, quite a few email marketing products are generally built for non-technical folks. Therefore even if all you can do on your computer is verify your email and view the net, it is possible to still be an expert in these tools quickly. What's more, you'll still get easy access to the most advanced features. Let's get back in the restaurant owner's shoes. We have just delivered a Free Dessert email coupon to all the people who filled out our customer satisfaction survey and provided us their email addresses. We also included a "Forward to a Friend" link, so our patrons can email the Free Dessert coupon to their relatives. Now (and here comes the best part about email marketing), you can go into the Reports and Stats portion of the email marketing software and get deep into the email marketing promotion. You can easily determine who opened the emails, and when they did it. You could even see who forwarded their coupons to their good friends. And we need not stop there. We can easily group all our readers who forwarded their coupon codes to a neighbor and offer them a bonus incentive (We all know they want to inform their relatives about us, so why not offer them 25% Off if they bring in two or more associates?). Info is power, and email marketing is among the most effective ways to accumulate that information and put it to good use. And so next time you get that flyer from your favorite restaurant, think about the amount of unneeded time and expense that restaurant owner is wasting. Consider the level of information he's missing, and consider just how much better things might be if he sent that flyer through email marketing. Author Resource:-> Find out how to <a href="http://emailcash.com/buy-email-lists-list-building-the-easy-way/" target="new">buy email lists</a> or if that is actually the best way to build your opt-in list - <a href="http://emailcash.com/" target="new">http://emailcash.com/</a>. Article From <a href='http://www.articlebuzz.net/'>Article Buzz your source for web content and marketing articles</a> </body></html>

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